MAKE A REAL IMPACT ON THE HEARTS AND MINDS OF YOUR CUSTOMERS
It's time we started putting aside the myths and focusing on what really matters.
Every industry has it's "way" of doing business. What works in one industry won't necessarily work in another. Marketing and Public Relations isn't about changing that. It's about working with the reality of what the people in your industry are like.
Behind every wealthy man or woman, is a customer base that Knows, Likes, Trusts and Wants the products or services they provide.
Marketing and Public Relations can be used in a variety of ways, not only does it allow you to build a bigger stronger client base, you can also use it to influence suppliers and investors.
Discover the true value of good will and get chosen more often.
You’ll find that when you have a PR and Marketing Person working for you that life gets easier in unexplained ways.
Deals close quicker, you'll also notice a shift in the sales resistance you encounter. It's like you arrived at a customer and someone was there before you and did half the work. And yet it’s not like you’re sitting back relaxing. Far from it. You’re still hustling, making calls, setting up meetings and closing deals. You're still doing everything you normally do, except when you have one of them at your back you tend to get it right more often. As a Sales Manager I can definitely see the impact a PR and Marketing person has had on the sales teams closing rate and our bottom line. - SB
From the Desk of Kim Coetzee
Is the Future Looking Uncertain?
Are deals slipping away? Are new competitors eating up your market share? Is business becoming a constant grind? Then one thing is for sure. Your Marketing and PR is either non existent or being done wrong.
There are so many "reasons" given when business starts getting tough. The economy, a new competitor, a mishap or misfortune. But know this, no matter what the "reason" is, it always turns out that the company in question either has no or an unrealistic Marketing and PR strategy in place.
It's funny how that works.
At the same time time, there are businesses that somehow seem to flourish and prosper during hard economical times. Businesses that just keep on growing from strength to strength even though a competitor opens up on their doorstep. Companies that experience tremendous set backs and yet they keep on going.
The difference is that they use Marketing and PR to create and maintain good will.
The Magic of Good Will
Good will is a commodity worth it's weight in gold. Look at every customer you have with that question in mind. If they shared nothing else in common they would each of them possess a feeling of good will towards your business.
You Can Increase Good Will
If you're interested in finding out how to increase good will, the next step would be to get hold of me.
Fill in the form below and give me a brief idea of your business and what you want to achieve. From there Ill, go over your requirements and schedule a telephone call so that we can chat in person