What is Black Friday and How Do You Cash In

For those uninitiated few Black Friday is the Friday after America’s Thanksgiving. Thanksgiving normally happens on a Thursday and the day after is what is known as Black Friday. And why is it a big deal, you may ask. Well according to Wikipedia it’s been regarded as the beginning of the American shopping season since 1952.

So lets fast-track up to 2019 and gather our bearings, this year it happens on the 29th November a mere two months away. If you happened to scoop a few killer deals last year (like me) then you may want to start putting aside some spending money so you can cash in.

WHY IS IT CALLED BLACK FRIDAY
Way back in 1961 the folks out in Philadelphia noticed that there was such a lot of pedestrian and vehicle traffic that the streets became black with humanity. Remember that back then we mostly wore hats (black hats) and seeing as that time of the year is winter, it would be fair to say everyone wore their overcoat, which I presume in 1961 was not normally brightly coloured. Probably grey brown or black.

And hey presto we have Black Friday. The busiest shopping day of the year.

BLACK FRIDAY IN SOUTH AFRICA
We were first introduced to Black Friday a mere 6 years ago on the 28th of November 2013. Back then it was a mainly online activity. More recently our major retailers joined in, which made it a lot more fun.

I personally experienced my first ever attack of shopping hysteria in 2018, I had fought my way down an isle for a deal on my list, only to discover a short woman in front of me trying to reach the last 3 on the top shelf.

Staring into her horrified eyes, I reached up and took them all for myself. At the time I felt like a conquering hero however I’ve subsequently come to feel differently about my actions.

SHOPPING HYSTERIA VIOLENCE
Since 2006 there have been 12 reported deaths and 117 injuries reported in the USA. Fortunately here in South Africa dirty looks aren’t life threatening and no one has died as a result of Black Friday.

CASHING IN ON THE CRAZY
During my foray through the packed isles with my husband in tow (also showing well advanced stages of shopping hysteria) I noticed that he was putting non-sale items into the cart. I later discovered that these non-sale items were in fact more expensive than what we usually paid.

I expect that this year, if we are brave enough to go out again that he will be wiser.

PURCHASE RELUCTANCE IS SUSPENDED
Anyone can offer their goods or services at greatly reduced prices on Black Friday. What this does is draw in many consumers who have relinquished their normal purchase reluctance. Arguments such as it’s too expensive are gone.

Like my shopping mad husband, many people simply let down their guard and take whatever they want.

LIMITED STOCK FOMO
With Black Friday only occurring once a year missing out is a real thing. Positioning goods or services at normal or above normal prices in the same vicinity is one way of making more profit.

If you are going to utilize this sales strategy then bear in mind that buyer’s remorse returns are inevitable.

A NATIONAL SHOPPING DAY
Despite Black Friday being a normal work day here in South Africa the buzz created during the past years has made it more likely that consumers will put their attention on spending during that day.

As a smaller retailer you can cash in on that break from tradition by positioning yourself around the larger stores and if you are not a retailer then you can easily amp up your advertising in the weeks prior and make the day a sales day to remember.

WHY DO RETAILERS OFFER BLACK FRIDAY
Because they make money. That’s all there is too it. Despite the incredibly reduced prices they still make money.

The reason is simple. Normally we - the buying public, control our spending. During a big sale we relinquish some of this control but not all, but add masses of humanity and the idea of limited stock and a frenzy ensues. Our normal control mechanisms go out the window and we buy way more than we intended to.

BENEFITTING FROM BLACK FRIDAY
Every business deals with purchase reluctance in some way shape or form. If you need help finding out how you can sell more on Black Friday.

Call Me

HOW TO BUILD YOUR BUSINESS USING THE BLACK FRIDAY HYPE

 
by Kim Coetzee | Sept 27 2019 | Black Friday Marketing

For those uninitiated few Black Friday is the Friday after America’s Thanksgiving. Thanksgiving normally happens on a Thursday and the day after is what is known as Black Friday. And why is it a big deal, you may ask. Well according to Wikipedia it’s been regarded as the beginning of the American shopping season since 1952.

So lets fast-track up to 2019 and gather our bearings, this year it happens on the 29th November a mere two months away. If you happened to scoop a few killer deals last year (like me) then you may want to start putting aside some spending money so you can cash in.

WHY IS IT CALLED BLACK FRIDAY

Way back in 1961 the folks out in Philadelphia noticed that there was such a lot of pedestrian and vehicle traffic that the streets became black with humanity. Remember that back then we mostly wore hats (black hats) and seeing as that time of the year is winter, it would be fair to say everyone wore their overcoat, which I presume in 1961 was not normally brightly coloured. Probably grey brown or black.

And hey presto we have Black Friday. The busiest shopping day of the year.

BLACK FRIDAY IN SOUTH AFRICA

We were first introduced to Black Friday a mere 6 years ago on the 28th of November 2013. Back then it was a mainly online activity. More recently our major retailers joined in, which made it a lot more fun.

I personally experienced my first ever attack of shopping hysteria in 2018, I had fought my way down an isle for a deal on my list, only to discover a short woman in front of me trying to reach the last 3 on the top shelf.

Staring into her horrified eyes, I reached up and took them all for myself. At the time I felt like a conquering hero however I’ve subsequently come to feel differently about my actions.

SHOPPING HYSTERIA VIOLENCE

Since 2006 there have been 12 reported deaths and 117 injuries reported in the USA. Fortunately here in South Africa dirty looks aren’t life threatening and no one has died as a result of Black Friday.

CASHING IN ON THE CRAZY

During my foray through the packed isles with my husband in tow (also showing well advanced stages of shopping hysteria) I noticed that he was putting non-sale items into the cart. I later discovered that these non-sale items were in fact more expensive than what we usually paid.

I expect that this year, if we are brave enough to go out again that he will be wiser.

PURCHASE RELUCTANCE IS SUSPENDED

Anyone can offer their goods or services at greatly reduced prices on Black Friday. What this does is draw in many consumers who have relinquished their normal purchase reluctance. Arguments such as it’s too expensive are gone.

Like my shopping mad husband, many people simply let down their guard and take whatever they want.

LIMITED STOCK FOMO

With Black Friday only occurring once a year missing out is a real thing. Positioning goods or services at normal or above normal prices in the same vicinity is one way of making more profit.

If you are going to utilize this sales strategy then bear in mind that buyer’s remorse returns are inevitable.

A NATIONAL SHOPPING DAY

Despite Black Friday being a normal work day here in South Africa the buzz created during the past years has made it more likely that consumers will put their attention on spending during that day.

As a smaller retailer you can cash in on that break from tradition by positioning yourself around the larger stores and if you are not a retailer then you can easily amp up your advertising in the weeks prior and make the day a sales day to remember.

WHY DO RETAILERS OFFER BLACK FRIDAY

Because they make money. That’s all there is too it. Despite the incredibly reduced prices they still make money.

The reason is simple. Normally we - the buying public, control our spending. During a big sale we relinquish some of this control but not all, but add masses of humanity and the idea of limited stock and a frenzy ensues. Our normal control mechanisms go out the window and we buy way more than we intended to.

BENEFITTING FROM BLACK FRIDAY

Every business deals with purchase reluctance in some way shape or form. If you need help finding out how you can sell more on Black Friday.

Call Me

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