Marketing and Public Relations Fundamentals

• Determining which strategies are resulting in lifetime customers.
• Integrating up sell and cross sell strategies.
• Fine tuning customer interactions to maximise strengths.
• Driving targeted traffic into your business from qualified prospects using advertising.

Digital Marketing in Johannesburg

• Graphic Design
• Copywriting
• Video Creation
• Ad Management

Integrates your online presence to smoothly guide traffic to your website and convert them into customers.

Integrate your website with your online advertising.

• Industry Appropriate Design
• Site Visitor Ease of Use
• Mobile Responsive
• Search Engine Optimisation

Visit www.limencodesign.co.za for more information.

Social Butterfly is a 3 month online advertising service that:

Shows you how to:

• Choose the right slogans and content to attract qualified leads.
• Quickly turn consumer interest into sales.
• Drive qualified traffic to your website using a mix of advertising and content.

Showing you how while we do it for you:

Graphic design, Slogans, Content, Scheduling. The complete online solution.

Get Your Online Strategy Right.

• What your customer really wants to see, on your site.
• Convincing visitors to click through to the next step using content, graphics and layout.
• Driving qualified visitors to your website using targeted advertising.

View Our Advertising Packages

Turn your ad spend into a revenue generating investment with our Social Media Management plan.

The most concise definition I've seen of Marketing is "Getting the 'Right' message to the 'Right' people via the 'Right' media and methods, effectively, efficiently and profitably."

There is no doubt that Marketing is a truly fascinating and financially rewarding activity. But everything you research, plot and plan on how to get and keep your customers, is worth not a cent unless you Advertise.

Yes. All the time and effort that goes into researching and understanding the hearts and minds of your market. Those long hours spent crafting messages that you hope will be recognised as opposed to ignored. Are all for nought unless you advertise. More accurately, the more you outflow your attention.

Outflowing of attention can be achieved with a handshake, an email or a full page paid newspaper article. Paid or free, in person or via a medium, the more you outflow your attention, the more your potential clients will reciprocate by in turn, giving you their, time, attention and hopefully money.

The art of advertising is a field all on it's own. An in depth knowledge of 'how' to get in front of your market can mean the difference between complete failure or wild success.

Your ability to add value to your business relationships makes all the difference.

How you go about forging lasting experiences into your customers mind is limited only by your imagination. The only constant being that "you will create an impression in your customers mind". Whether you realize it or not.

Preferably one should control that impression. Be in control of that hallowed result, where your customer, in some way shape or form, perceives that they were acknowledged for who they were.... a rockstar!!!

Yes, the secret to forging long term business relationships is to find ways to demonstrate to your customer that they are the 'be all and end all' in your life. This fulfills a universal desire in the hearts and minds of the human race, to be of value.

When you or I consider opening up our wallets, it's not just because we need something.

Consider this, it's early evening and we need a 2L milk, now there are a few shops open after 19h00. We have elected to drive. The closest shop some 500m away, is run by a gentleman who we know has been the victim of many crimes. As a result he chains up his burglar bar door after sunset and we know we must stand on the pavement and transact through the bars for our 2L's.

The other is five times further away. However this shop is brightly lit has isles of produce that we are free to wander around in and has smiling cashiers regardless of whether the sun is up or down.

Who would you chose?

Most would drive further away. But why?

Because no matter what the reason of the moment might be, behind it all, they all boil down to 'better treatment'. Not necessarily better price. And we (humans) reciprocate by awarding those who give us preferential treatment with our time attention and money.

How you forge your customer relationship is completely up to you, one thing remains true, the better you achieve that, the stronger your bottom line.